Introduction Why does one domain name sell for a few hundred dollars while another, with the same number of characters and the same extension, commands tens of thousands? At first glance, domains can appear deceptively similar—strings of text before the…
The resale market for domain names (“the secondary market”) is both fascinating and misunderstood. While headlines trumpet deals like Voice.com at $30 million or Insurance.com at $35.6 million, the vast majority of domain transactions are far smaller. To truly understand…
The secondary domain market has matured into a global asset class, with individual sales ranging from under $1,000 to over $30 million. But what exactly makes one domain name sell for four figures while another commands eight? Understanding the drivers…