A field guide to where the real buyers are, what they pay for, and how to pick winners—fast. TL;DR The Six Buckets (What they are & who buys) 1) COM_Premium Short, dictionary/super-clean one- or two-word .com with direct brand power.Typical…
The domain aftermarket is one of the most fascinating digital asset classes. Like real estate, domains are unique, scarce, and can appreciate dramatically. Unlike real estate, however, the vast majority of domains never sell at all. This reality often surprises…
The domain aftermarket — the buying and selling of previously registered domain names — has grown into a global business with billions of dollars in transactions each year. But just how large is this market, and why do estimates vary…
Much of the discussion around domain valuation focuses on data: comparable sales, keyword trends, extension popularity, and now AI-driven appraisal tools. But behind every transaction is a human being making a decision. Whether it’s an entrepreneur choosing a brand name,…
Domain names are unique digital assets. For investors, startups, and businesses, the value of a name can swing from a few hundred dollars to millions. Traditionally, pricing was an art informed by experience, comparable sales, and negotiation. But today, a…
The secondary domain market has always evolved in cycles: from the speculative gold rush of the late 1990s, to the institutionalization of the 2000s, to the maturing liquidity of the 2010s, and now into a more global and AI-disrupted era…
In the digital economy, domain names are more than web addresses — they are assets. A strong domain can serve as the cornerstone of a brand’s online presence, drive trust, and even appreciate in value. But how does one estimate…
The secondary domain market has matured into a global asset class, with individual sales ranging from under $1,000 to over $30 million. But what exactly makes one domain name sell for four figures while another commands eight? Understanding the drivers…